Alice McCall S/S 14-15

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Congratulations to Alice McCall for 10 successful years in the Australian fashion industry. The opening show for the final day of MBFWA for 2014 was theatrical in the prettiest way: with showers of confetti.  Alice’s signature sorbet hues once again made an appearance down the runway, but this time teamed with graphic prints. Her usual dream-like aesthetic was interrupted by something much darker and edgier. Prints featuring pyramids, birds and cosmic skies all made an appearance. Even the pure white ornaments hanging from the ceiling were comprised of assorted limbs (amongst the love hearts and clouds).

The segue between the two seemingly different collections included graphic clutches with a pink or blue glitter exterior and the same feminine shape of the other pieces. Scalloped hems featured heavily as was to be expected. It’s a surprising and impressive collection from Alice McCall. Perhaps the new slightly darker pieces are a glimpse into what we can expect from the brand, now entering its second decade.



One thought on “Alice McCall S/S 14-15

  1. I hadn’t actually seen this collection until now, and I wasn’t expecting to like it. But it’s pretty varied and there are some pretty interesting structural choices. I’ve had enough of the scalloped hems though I must say 🙂


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